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Choosing a suitable pricing method comes down to you. There's no single strategy specific to your business nor best strategy amongst them all. If dealing in unique or less competitive products or services, a cost plus and mark-up pricing strategies can be considered while someone dealing in competitive

products ought to use competitive pricing. They should however consider their costs thereb finding ways to reduce costs by looking for cheaper products, cheaper rent or choosing to sacrifice by ensuring a higher quantity is sold at a cheaper price earning a smaller profit per unit compared to competitors.